At a campaign wrap party at Lefthand Brewery in Longmont, Colorado – the Elevations marketing team displayed the large placards that will be featured in various branch locations across Colorado. Additionally, they showed off the new landing page for online banking.  Getting to see the images I’ve been putting together for Elevations over the past few months in their final form on large posters is truly exciting.

I’d like to thank Lisa and Josh at Weber Marketing (Elevations’ agency in Washington) for selecting me for the job and Susan at Elevations for the continued collaboration and rewarding work experience (besides being very fun to work with). Additionally, thanks to all the individuals we photographed through the campaign who volunteered their time in front of my lens!

Professional cyclist in Boulder, Colorado

]]> http://hardcastlephotography.com/3013/photography-for-meredith-miller-professional-cyclist/feed 0 http://hardcastlephotography.com/3004/shit-cyclists-say-video http://hardcastlephotography.com/3004/shit-cyclists-say-video#comments Mon, 23 Jan 2012 05:55:29 +0000 Allen http://hardcastlephotography.com/?p=3004 ***UPDATE 1/26/12:  Thanks to Kate Powlison, Research Analyst & Communications Coordinator for Bikes Belong, for compiling the reach of the Shit Cyclists Say video. The impact has been incredible to say the least.  In Kate’s words…

It was listed by one entertainment site as one of the Top 5 “Sh*t People Say” videos, made the rounds on the bike media and non-endemics like Huffington Post and Denver Egotist, and grabbed lots of positive attention for PFB. In addition to a couple thousand new pledges, we gained hundreds of new subscribers on our Facebook and YouTube pages.

Here are the current stats:

400,000+ views

2,100 new pledges (1/3 of views were outside of the U.S.)

2,000+ likes on YouTube

300 YouTube comments

450 new subscribers to our YouTube Channel

1,500 new Facebook Fans

 

Posted on:

 

Huffington Post: http://www.huffingtonpost.com/news/shit-cyclists-say

BikeRadar: http://www.bikeradar.com/news/article/video-sht-cyclists-say-33033

Cyclingnews.com: https://www.facebook.com/cyclingnews/posts/345177438835271

Road.cc: http://road.cc/content/news/50985-video-shit-cyclists-say

Flesh Eating Zipper: http://www.flesheatingzipper.com/entertainment/2012/01/the-best-of-shit-people-say/

Bicycling: http://video.bicycling.com/video/Shit-Cyclists-Say

Bike Rumor: http://www.bikerumor.com/2012/01/22/video-sht-cyclists-say-from-peopleforbikes/

VitalMTB: http://www.vitalmtb.com/videos/member/Shit-Cyclists-Say,11528/970biking,307

Denver Egotist: http://www.thedenveregotist.com/news/local/2012/january/23/sht-cyclists-say-boulders-hardcastle-photography?utm_source=dlvr.it&utm_medium=twitter

303cycling: http://303cycling.com/Boulder-Shit-Cyclists-Say

Elephant Journal: http://www.elephantjournal.com/2012/01/and-sht-cyclists-say/

Podium Cafe: http://www.podiumcafe.com/2012/1/22/2725401/shit-cyclist-say

Velocipede Salon: http://www.velocipedesalon.com/forum/f2/stuff-cyclists-say-good-carbon-wheels-25395.html

Prolly is not Probably: http://prollyisnotprobably.com/2012/01/shit_cyclists_say.php

Slowtwitch Forum: http://forum.slowtwitch.com/gforum.cgi?post=3738668;

Bicyclescansavetheworld.com: http://bicyclescansavetheworld.com/2012/01/shit-cyclists-say/

The Foot Down: http://www.thefootdown.co.uk/2012/01/22/shit-cyclists-video/

Bicycletips.com: http://www.bicycletips.com/tips/aid/22

cyclingtipsblog.com: http://www.cyclingtipsblog.com/2012/01/stuff-cyclists-say/

Columbus Rides Bikes.com: http://www.columbusridesbikes.com/2012/01/shit-cyclists-say-via-people-for-bikes.html

ObviousToTheOblivious.com: http://www.ototheo.com/2012/01/shit-cyclists-say.html

AlexBuckland.com: http://alexbuckland.com/latest-youtube-favourite-shit-cyclists-say

Adelaide Cyclists.com: http://www.adelaidecyclists.com/forum/topics/the-shit-cyclists-say

Colorado Stage Bikes: http://coloradostagebike.com/cycling/shit-cyclists-say

Sweat365.com: http://karlmccracken.sweat365.com/

ChicagoNow.com: http://www.chicagonow.com/easy-as-riding-a-bike/2012/01/stuff-cyclists-say/

RunRafRun.com: http://run-raf-run.blogspot.com/2012/01/shit-cyclists-say-and-shit-yogis-say.html

Bike198.com: http://bike198.com/video-shit-cyclists-the-roadie/

Living in the bike lane: http://livininthebikelane.blogspot.com/2012/01/shit-cyclists-say.html

Death Spray Custom: http://blog.deathspraycustom.com/post/16314343573/shit-cyclists-say-bang-on-are-they-carbon

SuperbBicycle.com: http://superbbicycle.com/2012/01/22/shit-cyclists-say/

Bicycle.net: http://www.bicycle.net/2012/sh-t-cyclists-say

Roadbikereview.com: http://forums.roadbikereview.com/general-cycling-discussion/s**t-cyclists-say-271152.html

Allaboutthetriple.com http://allaboutthetriple.com/2012/01/23/sht-cyclists-say/

Danglethecarrot.com http://danglethecarrot.blogspot.com/2012/01/sht-cyclists-say.html

Complex.com: http://www.complex.com/tag/shit-cyclists-say

Sydney Cyclist http://www.sydneycyclist.com/forum/topics/sh-t-cyclists-say?xg_source=activity

Crazy Bastards Cross http://crazybastardscross.blogspot.com/2012/01/sht-cyclists-say-and-koksijde-pre.html

Austinpost.org http://www.austinpost.org/content/shit-cyclists-say

Ring the Bolus: http://ringthebolus.blogspot.com/2012/01/sht-cyclist-say.html

Cleansnipe.com: http://thedeal.cleansnipe.com/sht-cyclists-say-video/

Loving the Bike: http://lovingthebike.com/video-blog/duzer-is-blowing-up

Urban Cyclists Worldwide: http://www.urbancyclistworldwide.com/profiles/blogs/shit-cyclists-say

The Fifth Floor: http://www.the5thfloor.co.uk/2012/01/23/shit-cyclists-say/

The Weekly Cycle: http://www.theweeklycycle.com/2012/01/shit-cyclists-say.html

On the Rivet: http://otrcyclewear.blogspot.com/2012/01/shit-cyclists-say.html

A Twisted Spoke: http://www.atwistedspoke.com/hilarious-video-on-what-road-bikers-say/

The Climb: http://www.the-climb.net/2012/01/shit-cyclists-say.html

Bike Guide.org http://www.bikeguide.org/forums/showthread.php?p=3521276

Giro Latte: http://www.girolatte.com/2012/01/24/the-shit-cyclist-say/

Team Squeeze: http://teamsqueeze.snadden.com/2012/01/24/shit-cyclists-say/

Bicycle Johns: http://bicyclejohns.posterous.com/shit-cyclists-say

Mlkshk: http://mlkshk.com/p/BVOE

The Rev Counter: http://www.therevcounter.com/trc-cycling-group/73801-shit-cyclists-say.html

Kirchman Galleries: http://kirchmangalleries.com/2012/01/shit-cyclists-say/

Digg.com: http://digg.com/news/offbeat/shit_cyclists_say/who_dugg

Steve’s on Cannon Street: http://stevesoncannonstreet.blogspot.com/2012/01/shit-cyclists-say.html

Team Alchemist blog: http://blog.teamalchemist.com/

Boston Biker: http://bostonbiker.org/2012/01/24/shit-cyclists-say/

NW Evolution: http://www.nwevolution.com/2012/01/24/shit-cyclists-say/

Friends of Cycling: http://focycling.org/2012/01/shit-cyclists-say-from-peopleforbikes-org/

Jeep Gorilla: http://jeepgorilla.com/2012/01/23/shit-cyclists-say/

14BikeCo: http://www.14bikeco.com/blog/general/2012/01/shit-cyclists-say/

Colorado Daily: http://coloradodaily.tumblr.com/post/16375784524/shit-cyclists-say-looks-like-it-was-shot-in

Ryan Benyi: http://blog.ryanbenyi.com/post/16325219606/shit-cyclists-say-i-couldnt-resist-this

Downhill News: http://www.downhillnews.com/video/2012/1/24/shit-cyclists-say.html

Cycling outlet: http://cyclingoutlet.net/videos-shit-cyclists-say-[GMCkuqL9IcM].cfm

 

 

Tumblr posts: http://www.tumblr.com/tagged/shit-cyclists-say

 

1000+ tweets, here are some of the best:

http://twitter.com/BicyclingMag/statuses/161186079007965184

https://twitter.com/#!/dougmartin96/status/161834556331270144

https://twitter.com/#!/Mark_Renshaw/status/161383995274309632

https://twitter.com/#!/HuffPostDenver/status/161586025565667329

https://twitter.com/#!/mplsminx/status/161283388672704512

https://twitter.com/#!/davisphinney/statuses/161141907421020160

https://twitter.com/#!/TrueBS/statuses/161140393973522432

https://twitter.com/#!/AmyDombroski/status/161131467857084418

https://twitter.com/#!/bikeportland/status/161150397220798464

https://twitter.com/#!/davisphinney/status/161506336323014657

https://twitter.com/#!/SIDIAmerica/status/161534048311836673

https://twitter.com/#!/GiantBicycle/statuses/161536327156895744

https://twitter.com/#!/BicyclingMag/statuses/161670827740372992

-From Kate Powlison, Research Analyst & Communications Coordinator for Bikes Belong

Needless to say, I’m really excited about how much everyone has enjoyed the video and more so regarding the awareness it’s brought to the People For Bikes campaign from Bikes Belong.  Thanks to everyone who has shared, tweeted, reposted, and blogged about the video.  One of the funniest parts has been the number of comments on the video regarding Ryan not wearing his glasses over the outside of his helmet straps – undoubtedly confirming the idiosyncrasies of the cycling world we love.

*****End of Update

If you’re interested in a video for you or your business, consider hiring us.  We can provide both still and video production.  I always put together a great crew and we’re fun to work with. You can email me with any questions.

I was recently shooting commuter cycling lifestyle images for a new Bikes Belong brochure and mentioned the concept of a ‘Shit Cyclists Say’ video. I’d been itching to put one together and thought the Bikes Belong campaign, People for Bikes, might be a perfect sponsor. Within 48 hours we had the green light for producing the video and late Thursday afternoon I contacted Ryan Van Duzer, who I’d met a handful of times crossing paths in the bubble, about being our ‘cyclist.’ He agreed but only had the next morning available to shoot – so in the same time I was exchanging emails with him, I was writing up the script we needed to shoot the next morning.

We filmed at North Boulder Cycle Sport, North Boulder Amante, and out the back of my Subaru on some of the lesser busy residential streets here in town.  It was my first time working with the Panasonic AG-AC130 and shooting on an full video HD camera – my previous projects have been shot on HDSLR equipment such as the Nikon D7000.  Quickly learning how to work with a wireless lav mic mixed with ambient mic – such as a tiny echo produced when we receive Ryan’s signal immediately and then the shotgun on camera mic would pick it up just a hair later.

Ryan Van Duzer and Spencer Powlison high fiving for the camera as we shoot 'shit cyclists say' for People for Bikes

We wrapped up shooting Friday afternoon and turned around the final edit within 24 hours, which was then approved Sunday morning and released at 8am Sunday the 22nd.  As of this evening (15 hours later), we’re up to about 60k views on YouTube with a goal of over 100k.  Unfortunately in the rush, I made the mistake of not duplicating the left audio channel of Ryan’s wireless mic when I cut out the right channel after deciding it wasn’t adding to the scenes.  Normally something you’d go in and replace on the YouTube account, but the video had been released and had started it’s snowball effect in the world of viral videos.

It was a great experience going from having the pitch accepted to getting the final edit approved in less than 4 days and I couldn’t have done it without the people mentioned below.

Special thanks to everyone that helped out: Ryan Van Duzer (main character), Zach Edwards (BCS shoulder 1), Katie Arehart-Rose (BCS shoulder 2), Brandon Dwight (BCS shoulder 3), Pete Webber (stunt driver), Spencer Powlison (stunt cyclist), and Jeffrey McKinnon (Amante shoulder) as well as Boulder Cycle Sport and Amante Coffee.

Without further delay – the video:

This was a really fun piece to put together for the Breeze Bars Professional Development Triathlon Team out of Boulder, Colorado.  We interviewed Allen ‘Broski’ Gardner next to the outdoor swimming pool at Rally Sport Health Club and also had Cameron Dye (training partner to Allen and professional triathlete) and Breeze Brown (Founder of Breeze Bars) sit down with us to talk about Allen.  We also shot swimming video of Allen both above and below the water using the Nikon D7000, professional audio equipment and underwater enclosure.  Great way to test out a new system and produce something that the Breeze Bars team can use!

Thanks to Allen Gardner, Cameron Dye, Breeze Brown (in order of appearance); Ashleigh Miller for assistant work, and Rally Sport/Grant Holicky for allowing us to shoot on their pool deck in the early morning.

Marian in front of Twig Salon on the east end of Pearl Street in Boulder, Colorado

 The latest project I’ve been working on has been for a new client, Elevations Credit Union, with creative direction from Weber Marketing Group in Seattle, Washington.  The task was producing lifestyle portraits of actual Elevations Credit Union customers on location.

Owners of Abbodanza Seed Farm at work

Lefthand Brewery CEO Eric Wallace

On location at Abbodanza Seed Farm

Workplaces and outdoor locations were scouted and logistics organized for a 4 day, 9 location shoot in late October complete with our stylist Nastahia from The Face Lab, my assistant Ashleigh, and the creative director from Weber Marketing, Josh.  Here are a couple samples and a few behind the scenes images courtesy of Ashleigh Miller

Reviewing images with one of our subjects

Studio 22 is incredible.  It’s a Studio Shed modified by local Boulder artist, Kristin FitzGerrell.  Studio Shed makes prefabricated space for uses like storing gear and outdoor toys to offices like this incredible art studio.  Kristin specializes in ‘assemblage’ and her work in her own words goes like this:

In this studio the scrap bin is the supply closet. My mixed media collage and assemblage work justifies my complete and chronic infatuation with cast-offs. In my artistic practice I elevate the simplest of scrap to pedestal status and encourage you to see beauty where it had not been evident before. I find shape, color, and form inspiration in the most ordinary of places. My art materials come from an alley, a salvage yard, a recycle bin, a dumpster. I work and re-work these precious bits right down to the part that is left over from the part that was left behind.

I really enjoyed shooting this architecture project for Studio Shed and could’ve hung out inside of Kristin FitzGerrell’s beautiful art studio for the whole day – if I didn’t need to get to these edits!

I was recently hired to capture healthy lifestyle branding images for someone starting up their own blog and in a greater capacity, a personal ‘brand.’  Not a new idea, but the forethought to have professional lifestyle images to coincide with their personal brand is really cool and something I can imagine being much more common down the road.